Agency: Clemenger BBDO
Client : Waka Kotahi (NZTA)
Role: Creative/writer

To target stoned drivers, we asked stoners to finish our film for us.

We created a visual story of stoned drivers where no one speaks.

Then handed this blank audio canvas over to Australasia’s best-known comedians to write and voice their own hilarious wandering stoned thoughts.

We launched with 20 unique versions we created.

Then released the blank film for people to create their own.

It was picked up and talked about by radio DJs, other comedians and plenty of young guys over social, with new versions created each week. The International Comedy Festival even used the format to profile ‘up and coming’ comedians.

Through entertainment and comedy, we got our audience to show each other the real risk of driving high.

Agency: BMF
Client: ALDI
Role: Creative/writer

I was part of the creative team that came up with the brand campaign “Good Different” for ALDI supermarkets in Australia that launched with the following films.

The brand idea of “Good Different” has continue to win awards for ALDI from Cannes to D&AD, as well as at the Effies for effectiveness.

On winning the Grand Effie the judges said the campaign is “the gold standard of a long idea that has driven impressive results over the long term”.

Commissioned artists : Ephemera Festival 
Art collective: The Glue Society 
Creatives: Millicent Malcolm and Luke Nuto
Production design: Damien Drew
Construction: Gorilla

The Glue Society’s sculpture is an artwork which takes the idea of The Fountain of Youth and (literally) spins it. 
It's also a nod to pissing contests. 

Client: MONA x Google
Agency: BMF
Role: Creative/writer

This might be the weirdest thing I’ve ever made. Which is why I love it.

We had to create an unskippable pre-roll for MONA for the Google Skippy’s competition.

Google released all the entered pre-rolls on YouTube for real to see which one held the most attention.

Our film won.

It also blew up on Reddit.

And it goes against everything they told us made a pre-roll unskippable.

Agency: Glue Society
Client: Mamamia
Writers/Directors: Millicent Malcolm & Alice Cogin

I was part of the team that came up with the new brand platform for women’s podcast network Mamamia. Known by its audience for telling it like it is, giving voice to women’s issues and perspectives which other media don’t go near, or aren’t candid enough to express, we created a platform based on truth.

Nobody speaks to me like Mamamia.

We then wrote and directed this film - our idea was to bring to life the real podcasts and articles from Mamamia that no one else speaks about.

Agency: BMF
Client: ALDI
Role: Creative/writer

The brief was to convince Australia that ALDI has upped its fresh produce game.

So instead, we created a whole campaign that convinced one person.

Sarah.

And we did it by secretly swapping out all the food she ate with ALDI produce.

Under the theme, "Age of Amazement", TEDxSydney commissioned my idea for their 2018 short film program.

Writer: Millicent Malcolm
Director: James Dive
Starring: Jenna Owen

Agency: Clemenger BBDO
Client : Waka Kotahi (NZTA)
Role: Creative/writer

It’s hard to add something new to the conversation of speed messages.

I was part of the creative team that came up with the strategic platform “Thank you for your speed.”

The idea takes the traditional negative impacts of speeding, and focuses on the reverse: that every kilometre less means less impact, less injury, more life.

This TV spot launched the new strategy, shifting the narrative from fear to appreciation.

Agency: Clemenger BBDO
Client: Eastern Bay Road Safety
Role: Creative/writer

This would have been great on Tik Tok but it was made before Tik Tok existed and Instagram was just for photos.

Young Kiwi’s in rural New Zealand don't listen to the government. So we partnered with a convicted drink driver, bad boy Facebook star Jimi Jackson to say our message instead.

We collaborated on a series of online videos for his channels that got a cynical audience to use their imaginations when trying to stop someone from driving drunk. From mates to mothers, coaches to cougars, Jimi showed his 500,000 fans anyone can do it.

Lo-fi, no paid media and shot on an iPhone, hard to reach young Kiwis used the videos as tools by tagging their mates, and even tagging TV3 to put them on TV.

Agency: Special
Client: Pepsi
Role: Creative/ writer

We were tasked with how to make Pepsi the better alternative to Coke.

So we came up with the new brand platform “Meanwhile in the Pepsi-verse”.

We transformed every Pepsi logo – on cans, on billboards, vending machines, in films, in social, anywhere – into a portal to this alternative universe.